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May 16, 2020
Marketing Manager Role

Bamboo Bamboo - Marketing Manager

 

At bamboo bamboo we only make cute things and are passionate about making plant based children’s products. We've got big plans for marketing and product development, so we’re looking for a Marketing Manager to bring them to life.

 

Reporting directly to the founder, the new Marketing Manager will be responsible for strategic planning and tactical execution of bamboo bamboo’s entire digital and direct to consumer marketing effort, ensuring we reach the right consumers with engaging content across the consumer journey. This is a very start-up focused position that requires a visionary brimming with ideas and a “doer” who will bring ideas to life. You will be the primary generator of awareness, traffic, conversion, loyalty and referrals. This role is all about delivering profitable, organic growth through direct to consumer channels in both the U.S. and U.K. 

 

We are searching for someone who can grow into a Director of Marketing role. If you are looking for a high-growth opportunity, this is it. This role is not turnkey and you’ll get to wear many hats as the business evolves. If you excel in developing systems, managing projects, managing the many facets of marketing, and leading a team - we’re eager to meet you.

 

This role is 100% remote and will start as hourly part-time (20-30 hours per week) for an initial 1-3 month period with the intention to convert to full-time on or before the 3-month mark. 

 

You’ll manage the customer journey:

 

  • strategic targeting You will be responsible for helping identify, define, segment and target the ideal customer profile. You are data-driven and will help improve and oversee various analytics to provide insight into current and future consumer behaviors and motivations.
  • drive awareness & consideration  - One of your primary objectives is to help drive awareness and consideration for the bamboo bamboo brand. You’ll target the right prospects with a consistent, integrated message, and distribute those messages through a range of digital tools and media channels (Blogs, Facebook, Instagram, Google, etc.). 
  • generate traffic & conversion – You’ll leverage a suite of digital tools and share engaging content to drive potential customers to a variety of e-commerce landing pages. You will also focus on optimizing the customer shopping experience to maximize conversion.
  • lead CRM & loyalty – As the Marketing Manager you will help build an actionable customer file, enabling bamboo bamboo to engage and activate customers, and stimulate repeat purchases. Driving loyalty (LTV) is a substantial revenue opportunity for the business. This role will require someone who understands how to build community across all platforms and create a loyal following.
  • drive customer referrals – As part of ongoing CRM efforts, you’ll develop strategies to engage the customer base, and encourage them to recommend the brand to friends and family. This effort may or may not include promotions, and other incentives.

 

Your scope of work:

 

  • manage the digital toolkit - You will oversee the full range of tactical digital tools, including Content Management, Email, Affiliates, Social Media, and e-Commerce channels. These tools will be used to digitally deliver brand and product messages, brand images, promotions, and a wide range of creative content, all working together in an integrated fashion. This role means not being afraid to dive in and create, as well as implement methods and strategies of focus.
  • brand expression - You should have a track record of success in designing for emotion by effectively translating over-arching brand strategy and positioning into compelling content and an engaging, intuitive and pleasing user experience across all digital assets. You must be comfortable with informing, framing and interpreting customer and design research to help deliver the appropriate navigation, site mapping, page layout and “look and feel” that resonates with bamboo bamboo customers.
  • copywriting - As the owner of the bamboo bamboo tone of voice, you’ll need to be a natural writer with a genuine love of persuasive language and a strong understanding of the creative process. If you like writing about all things parenting, that’ll help too! This includes witty and imaginative content for the website, social media, blog and email campaigns. This content should elevate the profile of bamboo bamboo in this highly competitive market, and get people excited about buying from the brand.
  • drive social engagement  - You’ll be responsible for planning and managing all social media efforts for bamboo bamboo, with the core objective of shaping and enhancing brand reputation, while driving traffic to targeted landing pages. The goal is to create or leverage interactive platforms through which individuals and communities share, create, discuss, endorse, and transact. 
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    The ideal candidate has:

     

    • Marketing experience
    • Entrepreneurial spirit
    • Experience developing a brand’s tone of voice
    • A portfolio of work that shows you’re as brilliant with a snappy five word headline as you are with a long-form editorial piece
    • Strong interpersonal communication skills and the ability to build great relationships 
    • The ability to manage projects from start to finish in a timely and efficient way
    • An attention to detail that a brain surgeon would be proud of

     

    This role allows you to:

     

    • Work with a fast-growing award winning eco-friendly tableware brand
    • Be part of (and eventually lead) a strong and entrepreneurial team
    • Flex your creative muscles on a huge range of brand collateral, from packaging to campaigns to brand experiences
    • Develop your understanding of creative trends globally
    • Build broader strategic skills and give input into the creative 2020/21 strategy
    • Work remotely - do good work where you are most inspired

     

    You will help us to keep doing business the right way – reinforcing our culture of making customers our heroes

     

    If you think you have everything we're looking for and more, then we'd love to hear from you. Please send your cover letter and resume to jennifer@successwise.com. In your cover letter, in 400 words or less please tell us why bamboo bamboo and what interests you in this role. 

    bamboo bamboo